What every store owner should know about their silent salesperson Are you a small business with a shop? Worried about setting up your store? Have you heard of visual merchandise but don’t know how to do it right?
Especially in difficult markets, it is important not only to focus on discounts, but also to provide consumers with an entertaining environment and give them a positive shopping experience. There are two things that can help you increase sales: one is good customer service, the other is your silent salesperson, visual selling.
How many hats have you worn?
But visual merchandising is often overlooked, especially in small businesses where the store owner wears many hats on a daily basis, such as salesperson, accountant, product buyer, marketing manager, and recruiter, and trainer, cleaner and interior designer. Visual merchandising usually falls to the bottom of the to-do list and doesn’t get the attention it deserves.
This article will give you important information that every business owner should know about their silent salesperson, visual merchandising. With my 10 tips, you can start visual marketing and create a unique experience for your customers. Ultimately, you’ll make your store a destination that people return to because they love your store. Use my 10 tips to make your store a destination for visual merchandising experts
1. Make a plan
Before moving anything, take the time to create a visual business plan. Think you don’t need it because your store is small and it’s all in your head? If you don’t have a plan, you’re playing a game of dominoes: you move something and the domino effect is activated.
Your plan can consist of bullet points or a detailed description of what you plan to do. But it’s important to spend time planning and writing down your thoughts and ideas.
2. Think like a designer
Have you ever wondered why it’s so great when retailers put up a product or display window? Well, there is no magic behind it. It all depends on understanding the elements and principles of design. All designers, whether they are interior designers, stylists, artists, graphic designers or landscape designers, use these design principles in their work.
Elements of design include line, direction, shape, form, color, tone, and texture. Translated into your retail environment, elements are everything that makes up your store: windows, floors, walls, dressing rooms, furniture, posters, flags, signs, etc.
The design principles are repetition, unity, contrast, rhythm, balance and harmony. In other words, the basic guidelines for visual organization. In retail, you do exactly this with all the elements of your store to create a pleasing whole for your customers.
3. Tell an impressive story in your window
What story does your window tell? Stories are an important part of an idea that sticks. People process information more easily when it is in the form of a story.
To create a story for your window, you need to think about what product you want to highlight. Your store should always tell a clear and convincing story, because it is the first point of contact with your customer. For more information visit our website https://www.shopletsgobrandon.com/