What is SEO? It is a question that is asked countless times by online entities every year, and it is only getting more and more vital to show up in the search results, organically, and without paying for it.
So we asked the eCommerce SEO specialists at 1DigitalⓇ Agency some of the most common questions. Here’s what we came up with.
1.What is SEO?
SEO is a set of practices that together make a website, (could be anything from a blog to a governmental website to an online store) show up in the organic search results.
It typically consists of four components: technical SEO, on-page SEO, off-page SEO, and content. Together, these improve organic standings.
2.Are all backlinks the same?
No, not all backlinks are the same. Links improve domain authority when they are from high-quality sources. However, low-quality links from spammy sites and low domain authority sites can damage SEO.
3.What is the role of content in eCommerce SEO?
Content gives users the ability to keyword-optimize a website and attract readers. The better the quality of content, the more effectively a website will rank.
4.Can an SEO campaign flourish without content?
Some eCommerce SEO companies offer SEO services that only do technical, on and off-page optimization, but no SEO campaign will be complete without content.
5.Are content marketing and SEO the same?
Strictly speaking, they are not the same. However, content marketing can support SEO, and the best SEO content often attracts readers and supports other content marketing, social media marketing, and email marketing initiatives, along with conversion rates, so the lines are often blurred.
6.Is there a “best” eCommerce platform for SEO?
There is no best platform for SEO. Out of the box, some are easier to optimize than others, but all have ranking signals that have to be adjusted in some way or other.
7.What are the most common technical issues that affect rankings?
There are a wide range of technical errors that affect rankings but some of the most common are site security and site speed issues, excess code, broken links, and other compromised functionality that affects user experience.
8.Does SEO have other benefits besides improving organic impressions and rankings?
Yes, the keyword research that goes into SEO can give you insight into marketing and positioning and can help an eCommerce business diminish its reliance on paid search marketing.
9.How long does it take SEO to “work?”
Most eCommerce sites will not see ranking improvements for at least 5 months, with most eCommerce SEO experts agreeing that the bulk of ranking improvements will not come for at least a year or more – it is a long-term marketing strategy.
10.Does SEO work the same way as PPC?
SEO is very different from PPC. Even though you need to pursue specific target keywords, your rankings in PPC are paid for with bids, and in SEO, they are earned with good content, links, and website optimizations.
11.Do you need to continue SEO even once rankings improve?
Strictly speaking, SEO strategies are never “done.” An eCommerce website should never stop search engine optimization because search engines and user behavior are always changing.
Most importantly, when rankings are doing well is the worst possible time to quit. You want to continue pushing your momentum forward, not hit the brake.
Ask the eCommerce SEO Specialists Yourselves
Not sure what eCommerce SEO services entail? That’s alright, you’re in the same boat as a lot of other potential customers and it’s a big one.
Just ask the eCommerce SEO specialists at 1DigitalⓇ Agency yourselves. We did; they have ten years of experience crafting SEO campaigns and they’d be more than happy to let you know all about the difference between product page optimizations, technical audits, and everything in between.