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3 The Best Brands on Instagram That Succeed With Influencer Marketing

3 The Best Brands on Instagram That Succeed With Influencer Marketing

3 The Best Brands on Instagram That Succeed With Influencer Marketing

Why use Influencers on Instagram

Instagram is one of the most popular visual platforms, with more than 300 million active users. Partnering with social media influencers is a great way to promote your products.Three brands that are succeeding using Instagram influencer marketing. Three brands that are thriving with Instagram influencer marketing.Influence refers to audience reach (numbers of followers multiplied with brand affinity (expertise, credibility, and strong relationships with followers). click here

Today’s celebrities are social media influencers. Over 40,000 Instagram influencers cover all verticals, including fashion, beauty and health, home decor, and food. Influencers have thousands to millions of followers and are trusted to share their opinions. They can also add credibility to products they endorse.

These are Three brands worth looking at and the Instagram influencers for them.

#1: Promote a Partnership

Birchbox wants its beauty-hungry Instagram followers to find the best lifestyle products and grooming tools. Has partnered with top beauty influencers to showcase new products and giveaways and model the latest trends.

The Birchbox collaborated with Emily Schuman, a lifestyle blogger from Cupcakes and Cashmere, to create their May box. Birchbox and Emily, who has over 260,000 Instagram followers, promoted the partnership with five Instagram photos that received more than 18,000 likes and reached over 550,000 people.

Instagram post by Emily Schuman Birchbox

Birchbox collaborated with Emily Schuman in curating and promoting their May box. This collaboration resulted in many likes and an extensive reach.

Birchbox excels at Instagram Takeovers (where guests take control of posting on their Instagram accounts) and giveaways. You can enter Instagram contests with likes to win and comment, tag friends, or a photo challenge.

Christina Zilber, founder and CEO of Jouer Cosmetics, took over the Birchbox Instagram account on Mother’s Day. She posted four Instagram photos that showed her daily life in Los Angeles. An Instagram giveaway was held where people shared their best beauty tips with moms. The result was 1,135 user-generated photos and a lot of engagement for Mother’s Day.

Insta post: Birchbox Giveaway

Christina Zilber hosted an Instagram Takeover of the Birchbox Account and held a giveaway on Mother’s Day.You can find influencers within your niche and partner with them to create a campaign, takeover, or contest on Instagram. In no time, you’ll be able to increase brand awareness and attract new customers and fans.

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These tactics don’t require a lot of money. You can find influencers for anyone, provided they are interested in your product.

#2: Celebrate a Milestone

Madewell collaborated with five influencers, including Bethany Marie and Stephanie Sterjovski, to promote the 50th anniversary of their signature bag in their #TOTEWELL campaign. They reached more than one million consumers using just five influencers.

stephsterjovski madewell instagram post

Madewell partnered with five influencers to promote the anniversary edition of their signature bag. This campaign reached over one million customers.Madewell also regrams the photos of their Instagram influencers as part of their strategy. They posted Jules Denby’s Instagram photo to their account and featured her on the company blog.

Blogs are a great way to connect with your followers and give context to your partnership. (Madewell’s blog contains Q&As, behind-the-scenes features, styling tips, and outfit of the day.

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This is a great way to cross-promote and motivate influencers to collaborate with you. Make sure you include the hashtags and influencer’s handle on all posts. To drive traffic to your blog from Instagram influencers, include your website link in your Instagram bio.

#3: Join forces for a cause

Boxed Water collaborated with Megan DeAngelis, Jaime King, and Aidan Alexander to promote their philanthropic campaign for the National Forest Foundation: The Retiree Project. Boxed Water will plant two trees for every Instagram photo using the hashtag #Retree. There were over 2,600 Instagram photos featuring #Retree a month after the launch.

Aidanalexander boxed water Instagram post

Boxed Water collaborated with influential people to promote the #Retree Project. They received a lot of positive feedback.Working with Instagram influencers for social impact campaigns is a great idea. Campaigns can go viral because influencers have a vast reach. These campaigns are a positive way to present the company and influencers. It’s even better than influencers enjoy creating engaging posts around social impact campaigns. This makes it easy for them and their branding to get involved.

Many Instagram influencers love to support causes. Do your research. Reach out to influencers that support your cause or similar causes. They are often happy to share your reason (freely), and many of their followers are eager for you to take action.


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