In 2019, the online fitness industry has crossed USD 5 billion and is expected to grow over 30% from the year 2020 to 2026. This market growth can be credited to the growth of seamless internet services on a global scale, allowing undisturbed video streaming online. In 2019, there were approximately 4.4 billion internet users equal to 57% of the worldwide population. This has resulted in increased usage of online fitness apps and platforms by fitness enthusiasts for a convenient workout at home. A big number of fitness studios let users take part in real-time, upload or stream content on online fitness streaming platforms.
The growth in digitalization with the trend of related fitness equipment which allows users to track health issues, like calories and pulse rate, inducing the online fitness industry growth. Many companies are presenting online classes which let users include their smart devices to improve the fitness experience. The accessibility of on-demand and live-streamed workout sessions with a wide range of relevant equipment lets users carry out classes on in-built screens of the equipment. Thinking of how to start fitness business?
Fitness Streaming Platforms – Why Are They So Popular?
Convenience is the largest selling factor for an online fitness platform. It can fit into any given schedule. No travel is involved, they can be ready for an exercise session in a matter of minutes. Users are able to log in from any location with the internet. Safety is another major factor. Since the pandemic, only 45% of persons who used the gym regularly have gone back. OTT fitness platforms let consumers stay healthy without the risks. Value is a different factor. OTT fitness platforms are more cost-friendly than gyms, and still offer users access to the structure, professionalism, and variety.
Business Ideas for Fitness Streaming Platforms
On a global scale, the online fitness market is expected to touch $59 million by the year 2027. This comprises everything from fitness devices, to streaming and virtual training. Online fitness is perceived as an effective and adaptable way to exercise and get results. Now, you can learn how to start a virtual fitness business. Given below are three online fitness business ideas to make use of.
Virtual Personal Training Business
With a turn towards fitness at home and virtual training, online personal training is a fast-expanding industry in the fitness sector. Businesses of online coaching are doing very well. With top-notch qualifications and a distinct USP, you can train solo and in groups from all over the world. By making use of technology, you have prospects of expanding your reach beyond what you imagine with an in-person online fitness business. You can now learn how to start a fitness business online.
Training Workshops and Courses
A different way to leverage the popular effect of online fitness is via fitness training courses and health and wellness workshops. These courses are pre-designed as an online program. You can live stream with workshops and courses and deliver extra resources such as recipe cards, tutorials, webinars, health food shopping list, and one-on-one training and consultations.
Online Yoga Teacher and Fitness Professional
Whether you are a yoga teacher or a fitness instructor, you can undertake online classes all over the world. Fitness members can join in for live streaming sessions or get access to on-demand pre-recorded content via a digital create fitness streaming app and platform. You can also think of approaching online training as a hybrid business in which you offer a combination of in-person and digital classes. In this way, you gather different audience groups and can utilize every opportunity to the maximum.
Starting an Online Fitness Streaming Business
An online fitness business offers value to customers by a range of 24/7 virtual workouts for those with busy schedules. Directly connecting for live exercise content and customized individual training. Health and wellness resources can be downloaded. Creating online fitness platform communities related to the audience’s best fitness streaming services objectives.
Look out for Your Niche
The first step in starting an online fitness business is to find your niche There are many sectors in the fitness streaming platform industry and they have their submarkets as well. When you find your niche, it assists you in ascertaining what makes you so distinct and special. When selecting your niche, it is not only about qualifications, but your personality and experience also.
Announce Your Concept
You must define your concept after finding your niche. You can begin to review different business models and decide your pricing and offers. You can select one-on-one training, group programs, fitness video on demand coaching, streaming, pre-recorded video content, and more.
Build the Platform
The virtual fitness platforms are the main hub of your online fitness business and you must make money in the fitness industry them look good. You should create an appropriate website, organize and upload the content, customize the platform for your brand, choose your model and set prices, market your services effectively and also use feedback and analytics tools.
Work on Revenue Model Strategy
1. SVOD – SVOD usually sets up a yearly or monthly subscription and offers content for a monthly or annual fee. Netflix is a prime example.
2. AVOD – This model does not require the production or outright sale of a product for profit, content space is offered to a company in which they can run an advertisement.
3. TVOD – In this model, consumers pay upfront for a content piece, and then generally have a no-ads experience after that. It is for people who would like an ad-free experience.
Execute a Clear Payment Process
The payment process must be direct and absolutely transparent. List out clearly the plans on your website and describe the benefit of every package and membership.
Interact with Clients on Social Media
A few fitness businesses run only on social media. Members are likely to check out your Instagram page to know more about you. Give it the same treatment you would to your website and put money into visuals that stand for your video on demand fitness brand.
Examine Your Performance
You can use analytics to analyze your progress and get a better understanding of the business. Get a look at detailed information about returning and new customers. This gives you a definite picture of what works for your OTT best fitness streaming platforms business and what does not.
Build Community and Relationships
Creating and nurturing relationships that an online community is a part of is a major aspect of developing an online brand. Community is a very huge factor when it comes to buying decisions exclusively in fitness VOD. You can help people feel more connected by building real relationships and creating a community that motivates and supports one another.
Creating an online fitness business offers a big opportunity to get a piece of the fitness pie. Online training and digital fitness have escalated in popularity. More people are searching to look for ways to enhance their fitness or surpass weight loss barriers in an effective manner. Online fitness has a big role to play in health and wellness in the forthcoming years.