User-generated content is a hot prospect in today’s events. Everyone associated with the online marketing world must have heard great things about user-generated content in some way or form. But how influential is UGC?
According to a recent survey, 86% of millennials estimate a brand’s quality based on user-generated content (UGC), and roughly 69% of social media users in the 18-24 age range make their purchasing decisions mostly on information provided on social media.
These impressive numbers show how impactful user-generated content can be in customer engagement on which your event’s success depends upon. We have some exciting ideas around user-generated content that will take your event to the next level so let’s get straight into them.
But, first, let’s take a brief about user-generated content.
Explanation: User-generated content
User-generated content or UGC is the content created by people for the people. User-generated content is the collective form of photos, videos, feedback, reviews, and testimonials across multiple social and review platforms created by people. These people are customers of various brands, and brands use their customers’ experiences to promote themselves.
User-generated content has shown immense benefits to people who have created their strategies around UGC. So, let’s have a close look at these benefits.
Benefits Of User-Generated Content
The benefits of user-generated content are multiple, and here are some pointers about them.
- One of the essential advantages of user-generated material is its strong social proof. Seeing information from actual customers strengthens your brand’s trust and puts its promises into context. By displaying social evidence, you’re instantly establishing your brand’s credibility.
- Enhanced audience engagement is one of the essential benefits that user-generated content provides to event marketers. According to a stat, people spend 5.4 hours per day with user-generated content.
- As a marketing tool, user-generated content (UGC) has the potential to turn customers into brand advocates who are loyal and active. These users not only supply the same brand but also encourage others to do so.
Ideas Around UGC To Make Your Event Incredible
Here are some innovative ideas that are sure to take the success of your event through the roof.
A social media wall
Display a Social Media Wall where people can post their images and videos,it is an exquisite approach to promoting social connections at your events. Create a display that scrolls over all of the event’s social media posts using your pre-event hashtag. Using a large screen to display user-generated content will encourage other participants to produce and share additional UGC.
This strategy is an excellent approach to building a social media trend while your event is in progress. Not to add, guests generate positive thoughts toward your brand when they see their content shown on a large screen, which is a win for you.
Get influencers on board
Contact influencers passionate about your business or an audience interested in learning more about your offer. They can be more beneficial than any expensive marketing strategy because people listen to them when they speak.
Offer them a VIP ticket to your event, an invitation to speak at one of the conference sessions, or a personal link to share with their fans for a promotional event discount or giveaway. Whatever strategy you use, please use their social media influence to get people talking about your brand.
Contests are already popular on social media. Most contests don’t ask for anything from the participants, except for tagging a buddy or following an account. However, contests are a terrific way to get your audience to create great UGC for your brand.
Brands can expect fantastic UGC from their followers if they emotionally engage with their audience on social media.
Social Mosaic is a picture mosaic wall for companies that can be used to create user-generated material and artwork at any size event. In addition, it allows you to use a mosaic wall to develop UGC uniquely for events.
All you have to do is remind your attendees to use your event’s hashtag to share their favorite photos from the day. Social Mosaic will collect all of the photographs shared with your hashtag on social media and integrate them into a digital or printed user-generated photo wall.
It allows guests of your event to engage with your brand on a more personal level, and it encourages them to post UGC on social media by featuring them on the picture mosaic wall for companies.
Making an event exciting is a demanding task; however, authentic and engaging user-generated content makes this task altogether easy for event marketers. Taggbox display is a brilliant social media aggregator tool that helps you create a social wall without asking you for a technical degree. It is effortless to use and has exciting features to make your creations stand out. So, it’s time for you to make your event hosting journey exciting.